THE LATEST PFF NEWS…

The National
Showcase
15/08/13
National-Showcase1-1

The latest of many recent and exciting updates surrounding the 2013 Perth Fashion Festival will have Perth fashionistas anticipating the captivating and original designs at one of the Festival’s most popular runway shows.

For the second year running, The National Showcase is dedicated to celebrating the talent which exists amongst east coast fashion designers and aims to bring the best Spring Summer 13/14 collections to fashion enthusiasts in Perth. This year’s exciting line up promises to bring a fresh mix from nationally celebrated labels, Desert Designs, We Are Handsome and Gorman.

 

Desert Designs is a label that since it’s inception in 1988, has celebrated the beauty of an Australian life and landscape. As the label has grown, the primary focus has remained to embody Australian culture, existing in modern Aboriginal art and Australia’s collective consciousness. However, as creative directors Jedda Daisy-Culley and Caroline Wels continue to evolve the label, more emphasis has been placed on the uniquely Australian desert aesthetic. The latest collection, which will show at Fashion Paramount in September, reflects the art, stories and country of Jimmy Pike and will be a vision of prints that emulate a truly Australian scene.

 

Another label that depicts an Australian lifestyle through it’s use of digital prints is We Are Handsome. A swimwear label which first launched in the Summer of 2009, has made a splash with it’s colourful palettes and inspiring prints which fittingly, illustrate the beauty of sun-drenched scenery on carefully cut swimwear garments.

 

Gorman debuted it’s first collection in Fitzroy, Melbourne over a decade ago and since then has been an iconic part of the Australian fashion landscape. With it’s quirky prints and eponymous edge, Lisa Gorman still takes inspiration from her surroundings in Fitzroy to recreate the label’s abstract designs. Her SS13/14 collection will focus on block prints, bold colours and the use of geometry.

 

Don’t miss out on securing your seat to one of the hottest shows at Fashion Paramount. Get your ticket here before they sell out!