The insatiable quest for perfection is the core of Lust Pearls. Symbolising the ultimate synergy of South Sea magic and Australian ideology, each South Sea cultured pearl is unique, as nature created.

To celebrate the Lust Pearls philosophy of mastering of creative perfection, Perth Fashion Festival has collaborated with the category winners of the 17th Annual WA Fashion Awards, to discover their pearls of wisdom to succeeding in their fields.

1. How did your brand Sewellery come about?

Held at the cutting edge Brookfield Place precinct, almost 400 VIP guests walked the red carpet last Thursday, to celebrate the 17th Annual Western Australian Fashion Awards.

We love February. It’s that month of the year when social invitations are plentiful and dressing up occurs more than dressing down. PFF caught up with Bev and the team at Lauren Wood to ask her for their top tips on maintaining a head-to-toe glow throughout one of the busiest social months. If you haven’t yet had a chance, head to the sleek and chic Lauren Wood studio in

 Mount Lawley which caters to all of your essential beauty needs! In the meantime, check out Lauren Wood's top tips below. 

1) The No Makeup Look - This look leaves the skin looking natural and radiant. The best way to create this look is to prep the skin well with a good cleanser and exfoliant scrub. Treat yourself to a facial treatment and you will truly see the benefits! Then hydrate the skin with a serum and always use a primer- our favourite at Lauren Wood is the Napoleon Perdis Primer. Follow with the Off Duty Tinted Moisturiser to create your flawless No Makeup Look.

2) Full, Beautiful Brows- Your brows can change the appearance of your whole face. Brush your brows by following the natural shape and lines. Trim any long, unruly hairs and remove any stray hairs with tweezers. Fill in any little gaps with a brow pencil or powder then set in place with a brow gel. Our favourite product for full, beautiful brows would be the Youngblood Artists Brow Kit, in Blonde, Brunette, Dark and Auburn.

3) Spring Catwalks have seen a lot of Bright Colours on the eyes! Sweep your favourite bright blue or green eyeshadow for a quick but effective pop of colour. Another big trend that we have seen is sharp flicks of eyeliner, adding definition to bright eye shadow. This may include a floating line on the eyelid or a flash of your favourite colour in the classic cat flick. There is no right or wrong way for this spring trend, the brighter the better!

4) Lots of Lashes - Lash Seduction is in this spring. Prep your lashes by combing them first and using a priming mascara @ Lauren Wood. We love Madame Prep, this conditions and adds little fibres to your natural lashes to create volume before you apply your favourite black/brown mascara. Always take care of your mascara; beware of pumping the wand as it pushes air into the tube and causes your mascara to dry out! Who says you can only wear false lashes on special occasions?! Wear them every day! We love to use WASP demi strip lashes, which creates a full but natural look.

5) Red Lips - The classic lip is back in a big way this spring but for a more natural look stick to a beautiful matte red. Remember everyone can wear Red Lips, you just need to find which red you are. Our top tip, when wearing red lipstick: always carry a compact mirror and your lipstick with you for quick touch ups on the go.

The category of Betts Best Blogger for the 17th Annual Western Australian Fashion Awards celebrates a new voice in fashion: bloggers! Perth Fashion Festival were lucky enough to collaborate with this year’s finalists for an expert opinion on the hottest wedges, boots, flats and heels available at Betts. Enjoy!

If you're a city worker still searching for that perfect Valentine's Day gift to romance your loved one, be sure to head to Wesley Quarter for the ultimate Valentine's Day inspiration. From leading retail stores such as Alannah Hill, Burberry, Wittner, Metallicus, G-Star and Emporio Armani, there's something to suit everyone's style. You might even find something for yourself! To give you a head start, we've listed our top five picks currently available at Wesley Quarter. 

1. Karen Millen Pony Fur Mini Satchel, $295

2. Jan Logan Phoebe white gold labradorite and diamond earrings, $4,500

3. Coast London Zarie Dress, $365

4. Jan Logan Sgt Silver Sugarloaf Cufflinks, $185

5. Aquila Solona Shoe, $179

Wedding Glamour will soon be sweeping over Perth with the WA Museum's exhibition “Unveiled: 200 Years of Wedding Glamour,”

The exhibition will showcase some of the most glamorous and extravagant wedding dresses from the 1800s to present day and opens at the WA Museum – Perth on Saturday 8 December. More than 40 wedding outfits from the renowned Victoria and Albert Museum’s unrivalled collection, together with a selection of dresses from the WA Museum’s collection, will be on display providing a fascinating insight into the history of wedding fashion.

The exhibition features wedding dresses designed by Christian Lacroix, Vera Wang and Vivienne Westwood, and includes dresses worn by Dita Von Teese and Gwen Stefani.

Unveiled: 200 years of wedding glamour is not to be missed and is on display at the WA Museum - Perth from 8 December, 2012 until March 24, 2013.

For further information head to www.museum.wa.gov.au/unveiled 

The A-list of Perth's fashion scene were out in full force last month to attend PFF’s Style Circle event, which unveiled the highly anticipated list of finalists for the 2012 WA Fashion Awards.

A total of 37 finalists were announced across nine categories, to recognise the talent and efforts of WA creatives including stylists, designers, illustrators, models, bloggers and boutiques.

The State’s influential fashion community known as “Style Circle” nominated the finalists earlier this year and will decide the winners, who will be announced at the exclusive WAFAs event on February 21st, 2013 at Brookfield Place. To keep up with all the behind-the-scenes WAFAs action, be sure to follow us on Instagram, Twitter and Facebook.

Finalists for the 2012 WA Fashion Awards are:

City of Perth Most Innovative Designer
Ae'lkemi (Alvin Fernandez)
Flannel (Kristy Lawrence)
Garth Cook (Garth Cook)

Commonwealth Bank Designer for Tomorrow 
Tindale (Shelly Tindale) 
Zsadar (Shane Newton)
Steph Audino (Stephanie Audino)
Kim Barton (Kim Barton)

Fitness First Platinum Fine Details
Sewellery (Teagan Sewell)
Wild Horses (Natalie Donovan)
Martini + Coz (Erica Allia and Natasha Hinett)

Mercedes-Benz Runway Model of the Year
Gabrielle Sullivan (Chadwick)
Grady Wulff (Chadwick)
Frankie Ellis-Galati (Vivien's)
Sarah Tilleke (Vivien's)
Evelyn Leckie (Scene)
Jessica Moloney (Scene)

Lauren Wood Photographic Model of the Year
Nicole Harrison (Chadwick)
Kimberley Wainscoat (Chadwick)
Steffanie Roberts (Vivien's)
Emily Green (Vivien's)
Hannah Tatum (Scene)
Ayor Chuot (Scene)

Hatch Hot New Model Talent
Hannah Collard (Chadwick)
Grady Wulff (Chadwick)
Courtney Eaton (Vivien's)
Mason Roberts (Vivien's)
Talisa Rimland (Scene)
Kelsie De Bruin (Scene)

Total Digital Creative Edge
Emily Howlett (Stylist)
Emma Bergmeier (Stylist)
Pippa McManus (Fashion Illustrator)

Betts Best Fashion Blogger
Bonnie Friday (Bonnie Doran)
Le Fanciulle (Tricia Cheah and Stephanie van der Moezel)
It's Now Cool (Josephine Clough)

STM Best Dressed Boutique
Zara Bryson (Claremont Quarter)
Hatch (Carillon City)
Varga Girl (Leederville)

  

Volunteers have been integral to the success of the Perth Fashion Festival since it’s inception 14 years ago. The retail wing of Perth’s one40william development, 140, has continued to offer support to PFF volunteers, working to nurture creative and talented minds through the 140 Work Placement Program.

140 is involved in a number of creative initiatives such as the 140 Pop-Up Project, which has given a number of artists and independent retailers such as Pigeonhole, Zara Bryson and Miss Brown Vintage a unique platform to showcase their talents and wares.

The 140 Work Placement Program provides individuals with the opportunity to participate in a number of exciting work placement roles. The team at 140 are now on the lookout for third year marketing/public relations students who volunteered at the 2012 Perth Fashion Festival to fill two work placement roles in 2013. Applicants must be diligent, experienced, hardworking and ambitious self-starters who are looking to gain a unique insight to and experience within the marketing industry.

Candidates should have a working knowledge of the retail industry, preferably with previous employment/work placement experience. Strong written and verbal skills are essential, as well as proficiency in Microsoft Excel, Powerpoint, Outlook, and Word. All applicants should be able to work at least 2 days a week during Semester 1 and/or 2 of 2013. Responsibilities include (but not limited to):

-Monitoring press coverage/clippings
-Retail liaison
-Assisting with Events/Exhibitions/Photo shoots
-Social Media
-Marketing Research
-Marketing Campaign development
-Exposure to Advertising/Public Relations strategy & meetings
-Exposure to the property marketing plans, redevelopment program, budgets etc.
-General administrative duties

To register your interest please email through a brief cover letter and current CV to kristi.dempster@ap.jll.com by close of business Friday the 26th of October 2012.

All successful applicants will be shortlisted and contacted for an interview.

For more information on 140 please visit www.140.com.au

For the first time in PFF history, Perth Fashion Festival is delighted to announce a creative collective of four eastern state based designers for the National Showcase group show.

The National Showcase promises to deliver a cutting edge, bright and playful fashion spectacle from the upcoming Spring Summer 2012/13 collections of national designers; Shona Joy, Limedrop, House of Wilde and Kuwaii.

Shona Joy has earned an honourable reputation for her fashion-forward wearable designs making her a prolific player within the Australian fashion industry. Since her label inception in 2000, Shona Joy has become a luxury label that has managed to creatively provide an explicit signature into how women dress today. Shona Joy prides itself with its bold individuality, exclusive designs and luxe fabrications. The National Showcase will see Shona Joy showcasing her Spring/ Summer 2012/13 collection; Glass Ceilings to Fashion Paramount, featuring minimalist silhouettes and tailoring, colour blocking and draping.

Victorian label Kuwaii, has a cuteness all of its own. Founded in 2007, Kuwaii has lined itself as one of Australia’s upcoming fashion designers; transforming quality fabrics into versatile outfits. Incomparable quality gives birth to sophistication, with easy to wear garments that are designed to flatter all body shapes and provide a natural flow. Kristy Barber- founder of Kuwaii, adapts her personal philosophy of dressing to produce carefully considered, effortless and meaningful garments that are made to last and treasure. Kuwaii will step into the National Showcase spotlight by featuring its Spring/ Summer 2012/13 collection, Landscape. Expect an array of colours between the saturated poppy and aqua to the desert colours of the Australian landscape.

Limedrop is a fashion label that manages to capture the imagination and the spirit of creative possibilities. Founded in 2005 by design duo Nathan Price and Clea Garrick in the Northern Territory, Limedrop draws inspiration through nature and a keen interest in all principles of design. Each collection takes on a strong creative theme, entails a concoction of modern and classic cuts and plays with proportion, print and colour.

Debuting in 2011, House of Wilde is the latest brainchild of much loved designer Alice McCall. House of Wilde features handcrafted embellished pieces with a free-spirited style, loose shapes and earthy, pastel blush colours which harmonise the natural with the neutral. House of Wilde plays with a unique controlled palate to provide an effortless, wearable and relaxed edge to its garments.The show is set to provide a nurturing opportunity for WA fashion fans and fashionistas to double take and experience the creativity of their east-coasters. The National Showcase is set to take off on Saturday, the 22nd of September. 

Tickets available at FOXTIX

Having collaborated with some of Australia’s leading designers and brands, Peroni is set to appear for the first time at Perth Fashion Festival 2012 with the Peroni Aperitivo Bar at The Court. 

The Peroni Aperitivo Bar will be opening from Thursday the 20th to Sunday the 23rd September, acting as an exclusive destination for Perth’s hottest celebrities and fashion elite to relax before taking in runway shows at Fashion Paramount. Guests will be treated to Peroni Nastro Azzurro and Peroni Leggera (3.5% alcohol), and will dine on small plated food prepared by The Court’s head chef, injecting an element of Italian Style to the event through the tradition of Aperitivo. 

We are so excited to have Peroni on board this year as the exclusive beer of the 2012 Perth Fashion Festival!

One Fell Swoop has evolved into one of WA’s most respected designers, renowned for their avant-garde and modern creations. This year we are delighted that One Fell Swoop will be showcasing their creations at the VIP Opening Night, which the public can purchase tickets to. Designer duo Daniel Romanin and Nikolina Ergic do not believe in finding different inspirations for each collection, but instead strip back garments to their original aesthetic, to the beginning of design, drawing from a range of cultures to create garments that fall effortlessly around the female figure. One Fell Swoop is a growing force in the fashion industry and guests at opening night will be treated to something very special…

Check out our exclusive interview with One Fell Swoop below…

INTERVIEW QUESTIONS

What did winning the WA ‘Most Innovative Designer’ award at this year’s WA Fashion Awards mean to you?
When the initial shock wore off, we were overwhelmed with gratitude for not only our friends and family, but the community who have supported us through the years, always believing in us. Not only did it bring the two of us closer together, it reminded us of why we started doing this in the first place, and to be acknowledged for our hard work meant the world to us.

Since winning the award, what has it done for One Fell Swoop?

Winning the award has given us the confidence to keep going, and the recognition that each season the designs we produce with One Fell Swoop philosophies are appreciated on a larger scale than we realise. Winning allowed us to grow nationally and internationally, and finally got our nagging parents off our backs.

You recently went to Singapore; what did you enjoy most from your Audi Fashion Festival experience?
Being given the opportunity to travel to Audi Fashion Festival was a wonderful experience as we were given the chance to see the city from an industry perspective and meet people we would never have come across of our own accord. It allowed us to witness how other designers were conducting themselves at a trade show like this and on what level they were presenting their labels to buyers and the like.

Where do you see One Fell Swoop in five years time?
In five years time we hope to have an international presence whilst maintaining a solid following nationally. We hope that our business will grow with our designs and the direction we head in is followed and appreciated by an ever growing customer base. To have a home in Perth and One Fell Swoop to have an international presence; that would be a dream come true.

Who is the One Fell Swoop woman?
We want One Fell Swoop to be a part of every woman. Make it their own, wear it as they choose. 

What advice would you offer to aspiring WA designers?
Though it’s a tough world out there don’t stop trying. Figure out what you want, what your vision is and don’t let anything or anyone tell you otherwise! Get a theme song that's yours and play it in your darkest hour. Ours is Whitney Houston ‘Step by Step’.

Where do you get your inspiration from?
One Fell Swoop’s recent aesthetic has been stripped down and brought back to an honest beginning of design. Each garment survives holding its own strength in that context. Through the years we have found that often the simplest of our draping techniques executed in an intelligent way can be the most pleasing and effective.

One Fell Swoop does not believe in a specific inspiration for a collection; instead, we draw from a wide range of cultures and references to create modern, avant-garde pieces. Our work experiments with volume, form, shape and fabric. We try to make our work equally dark and playful.

What does fashion mean to you?
Fashion is the extension of one’s personality, a way to communicate and enjoy yourself. When people feel good in their clothing they generally come across more confident and are happy within themselves. Fashion allows self-discovery, communicates one’s mood, and is an exciting way of trying new things.

Style or Fashion?
One would hope style is synonymous with fashion! Each to their own.

We speak with Brad Ngata, L’Oréal Professionnel’s main man as Perth Fashion Festival’s Official Hair Director; regarding his creative vision for the 2012 Perth Fashion Festival whilst reminiscing on last year’s most magical hair moments.

Fashion is a collective force. It is a meticulous accumulation of the creative facets that are sent down the runway and projected into the spotlight. Bright flashes of blubs click, shutter and burst hoping to capture and freeze the ‘style’ of clothing, cosmetics and hair together as one. This framed fashion image is then transported across the globe for admiration, and interpretation.

Our individual tastes dictate what we focus on and absorb from this image. For Brad Ngata it is and always has been, all about the hair. “For me, great hair is like a violin in the symphony; it complements the fashion but doesn’t take it over,” Brad suggests. The L’Oréal Professionnel Ambassador understands the masterpiece that is fashion where hair is his forte of expression.

“I’ve always enjoyed working behind the scenes with fashion because you get to collaborate with other creative artists and designers, all to create something really special to look at,” Brad enthuses. “My final look for the hair has to fulfil the brief set by the designer and the stylists and has to compliment the complete look and I love that challenge.”

2012 will mark Brad Ngata’s second year as Hair Director of the Festival. “Last year it was one of my favourite events to work on; Perth is a beautiful place with a wealth of passion. The people involved with the festival have so much enthusiasm for anything and everything creative!”

Armed with some seriously good styling products – this year marks L’Oréal Professionel’s fifth consecutive year as Hair Partner – we’re told to expect the unexpected on the runway. Bright colour, sharp lines and tonal styling are the only words passing Brad’s lips.

Brad shares some of his favourite images captured last year at the Perth Fashion Festival, taken by Jesse O’Brien for L’Oreal Professionnel. 

View the L’Oreal gallery here

Do you have what it takes to follow in the well-heeled footsteps of Perth’s hottest talent such as Nicole Trunfio and Gemma Ward? 

Registration is now open for all Western Australian guys and girls over the age of 15 to enter the 2012 Chic Model Search.

Register your details for your chance to win a fantastic 1 year contract with Chic Model Management in Sydney and the opportunity to fly to New York with Next Model Management, plus a swag of other great prizes!

Download the entry form from the link above and bring this form with you to the heat in which you wish to participate. 

Judged by a high-profile panel of industry experts, contestants will go head-to-head in two runway heats.  

Be sure to head down to the following heats to strut your stuff:

HEAT 1 Sunday 9th Sept @ Garden City Shopping Centre Register from 11am - 12pm

HEAT 2 Sunday 16th Sept @ Karrinyup Shopping Centre 
Register from 11am - 12pm

SEMI FINAL Saturday 22nd Sept, 3pm @ Wesley Quarter

FINAL Sunday 23rd Sept, 4pm @ STM Fashion Central, Forrest Place

Click here to download the entry form

If you haven’t heard of HATCH in Carillon City, then where have you been hiding? HATCH is one of WA’s latest stores full of local fresh designers and notably plays a significant role in the WA fashion industry. With the emergence of homegrown fashion designers, HATCH provides WA fashion consumers with some of the best WA fashion we have to offer. HATCH is a launch pad for a range of some of our favourite local designers including The Butcher + the Crow, Sewellery, Zsadar, Zhivago and Empire Rose. HATCH is a heavenly place for any WA fashion lover and has been a hit within the Perth CBD. PFF caught up store manager Tenika Jakovich to get the inside scoop on the store and what we can look out for in the coming winter months.

How did the concept of the HATCH store come about?
Although I’ve just recently joined the team, I believe they wanted to create a space that was entirely dedicated to WA designers to support the creative talent our wonderful state has to offer. Although the fashion scene in Perth is growing rapidly, it's still very hard for upcoming designers to create a name for themselves, get stockists and get their product out there, so the concept of Hatch came about by recognising this struggle and creating an outlet to overcome this.

What is your favourite thing about being involved with Hatch?
Being able to interact with the designers on a daily basis and meeting the faces behind the name is really interesting, and obviously, all the beautiful pieces we have in the store.

If you had to describe HATCH in just 3 words, what would they be?

Creative, local and fashion forward

What piece of advice can you give for the upcoming trends this winter?
The key to stylish winter dressing is all about layering, accessorising and finding the perfect jacket. Fur is a big upcoming trend this winter as well, whether your prerogative is for real or faux!

What are your favourite pieces in Hatch at the moment?
The Kim Barton Nelson trench, Raspberry & Pop’s silk kimono jacket, the Zhivago leather love shirt and a Harmony & Lawson fur vest.

Where does HATCH get its inspiration from?
From the creative minds of the talented designers we have in store. It's very inspiring to see the constant influx of new product and pieces our designers bring us. I love chatting with them about their pieces and the inspiration behind their collections.

Who is the HATCH customer?
The Hatch customer is fashion savvy, and either chasing the latest trends or looking for a certain piece from a designer they’ve heard about. We also sell a lot of statement accessories and special occasion dresses, so have a lot of customers come in specifically for these items.

Where did the name HATCH come from?
Hatch and The Carton are both initiatives by Carillon City and PFF, so the name ‘Hatch’ came about as an ode to The Carton. Hatch is the next step; the space where the ideas come to life.

How long has HATCH been around?
We opened at the start of December 2011 and are coming up to our 6 month anniversary!

What’s in store (literally!) for the future at HATCH?
We are looking forward to some great new designers and stock for SS12/13 and have some exciting events and initiatives on the horizon during Perth Fashion Festival in September and beyond!

Follow HATCH on Facebook: 

Perth Fashion Festival is delighted to announce that the 2012 Festival will be from 19 – 25 September 2012.

For its 14th year, the Festival is set to build on the success of previous years with a fresh and confident edge to pique the interests of fashion followers of all tastes. The 2011 Festival was the biggest and most successful in PFF’s history attracting an audience of over 47,000 attendees, including national and international celebrities, fashion buyers and media. It showcased 166 designers and 120 models hit the runway.

The Right Honourable the Lord Mayor and Perth Fashion Festival Ambassador, Lisa Scaffidi is delighted to continue in her role as the Festival Ambassador and for The City of Perth to host the eclectic mix of 40 fashion forward events. "2012 Perth Fashion Festival will be fresh, confident and beautiful and we can all be so proud of the fine credentials it brings to Perth. Amidst the glamour we'll immerse ourselves in the inspirations of our own home grown talent and observe new trends, while elegantly celebrating the youthful vibrancy of our dynamic City.”

Mariella Harvey-Hanrahan, Festival Director states: “We are excited to announce PFF’s 2012 dates and look forward to revealing some fresh new initiatives in the coming months. Over the last 13 years we’ve reached amazing heights and in 2012 are again looking to build on our past successes so that we continue to develop opportunities domestically and beyond for our local designers and creative talent.”

Further information on PFF 2012 new program of events and venues will be released in coming months.

For now, please stay tuned with upcoming information on our social networking websites: Facebook and Twitter prior to a 2012 revamped website!

Head to our contact page for any sponsorship, designer, marketing or volunteer queries.

Perth Fashion Festival is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.

The 16th annual WA Fashion Awards was one of; if not the most fashionable event Perth has ever seen. Held at the iconic GPO building in Forrest Place, a lavish red carpet got walked on by over 200 of WA’s fashionable finest including designers, models, hair and makeup artists, photographers, fashion bloggers and illustrators and Premier Colin Barnett, directors of PFF Mariella Harvey-Hanrahan and Tony Sage, as well as international photographer Russell James and model Gemma Bidstrup to name a few. It was a night all about the fashion industry and thanks to all our WA Fashion Awards sponsors and partners it was a night to be remembered by all.

Massive congratulations to all of the winners listed below, especially to Daniel Romanin and Nikolina Ergic (One Fell Swoop) for taking home ‘Most innovative Designer’ of the year!

LIST OF WA FASHION AWARD WINNERS:

 

MOST INNOVATIVE DESIGNER
Daniel Romanin and Nikolina Ergic (One Fell Swoop)

www.onefellswoop.net

 

LAUREN WOOD DESIGNER OF TOMORROW
Ange Langton (Ange Lang)

www.ange-lang.com

 

NEWMONT FINE DETAILS
Cindy Ellis (Totomoto Australia)

www.totomoto-australia.com

 

WORLDWIDE MORLEY CREATIVE EDGE
Marie Cain (Hair Director at Head Studio)

www.headstudio.com.au

 

BETTS BEST BLOGGER
Emma Bergmeier (Dropstitch)

www.dropstitch.com.au

 

STM BEST-DRESSED BOUTIQUE
Zara Bryson

www.zarabryson.com.au

 

HAWAIIAN PHOTOGRAPHIC MODEL OF THE YEAR
Holly Caiulo (Chadwick)

www.chadwickmodels.com

 

MERCEDES-BENZ RUNWAY MODEL OF THE YEAR
Holly Caiulo (Chadwick)

www.chadwickmodels.com

 

PERL’ECO HOT NEW TALENT
Sarah Tilleke (Vivien’s)

www.viviensmodels.com.au

This year’s 2011 WA Fashion Award winners are in for a fashionable treat! This year, winners will be taking home more than just an award winning title such as ‘Most Innovative Designer of the Year’ or ‘STM Best Dressed Boutique’, they will also be awarded with a one-off, uniquely designed, WAFA Perl’eco Medallion! Lauren Hayness, the face of Perl’eco by Atlas Sea Pearls features in the eye-catching images, shot by PFF’s International Ambassador and famed photographer, Russell James. 

The 2011 WA Fashion Awards is the most exclusive event on the WA fashion calendar. With its tight guest list full of designers, models, media and other creatives of the WA fashion industry,  the crowd will applaud and congratulate the WA Fashion Award winners. This event will recognise the significant efforts and major accomplishments of the fashion industry over the past year, leaving guests and fashion followers feeling inspired, and ready to embrace and embark upon the possibilities for an even more fashionable 2012.

 

Nominees for the 2011 WA Fashion Awards are:

Most Innovative Designer Award

Nominees are: FLANNEL/ AE’LKEMI/ ONE FELL SWOOP

Lauren Wood 

Designer for Tomorrow Award

Nominees are: Little Gracie/ Zhivago/ Ange Lang

Newmont 

Fine Details Award

Nominees are: Totomoto/ pinchandspoon/ Harper Jewellery

World Wide Printing Morley 

Creative Edge Award

Nominees are: Marie Cain/ Pip McManus/ Hannah McGrath

Betts 

Best Fashion Blogger (NEW!) Award

Nominees are: Style Voyeur/ Bonnie Friday/ Dropstitch

STM 

Best Dressed Boutique Award

Nominees are: Wasteland/ Zara Bryson/ S2

Perl'eco 

Hot New Talent Award

Nominees are: Stef Roberts (Vivien's)/ Sarah Tilekke (Vivien's)/ Georgia Herbert (Chadwick's)/ Gabrielle Sullivan (Chadwick's)/ Morgana Powell (Scene)/ Paige S (Scene)

Hawaiian 

Photographic Model of the Year Award

Nominees are: Rosie Tupper (Vivien's)/ Emily Green (Vivien's)/ Holly Caiulo (Chadwick's)/ Caris Tiivel (Chadwick's)/ Jessi Moloney (Scene)/ Jonathan Woodward (Scene) 

Mercedes Benz 

Runway Model of the Year Award 

Nominees are: Sarah Kate (Vivien's)/ Sally Paten (Vivien's)/ Holly Caiulo (Chadwick's)/ Fiona Thomas (Chadwick's)/ Evelyn Leckie (Scene)/ Bec Jones (Scene)

Check out our online Finalists gallery on our Facebook page and tell us who YOU think should win!

Plus CONGRATULATIONS to our Student Runway Winners of 2011, of which 3 will be selected to take part in The Carton- Carillon City's design incubator (announced at the WA Fashion Awards)! Student Runway award winners are;  Jessica Hogg, Samuel Donaldson, Veronica Parish, Nicole Marrington, Gemma McCarthy and Rachel Motteram.

 

Perth Fashion Festival and Carillon City are pleased to present “HATCH”, a new retail initiative allowing the public access to emerging and established creatives, predominantly from Western Australia.

 

Featuring ladies’ and men’s fashion and accessories, along with textiles, homewares and visual art, HATCH will be located in the Hay St entrance of Carillon City arcade.

 

HATCH will be more than just a shop, throughout the year offering unique customer experiences, events, fashion parades, designer meet-and-greets and exhibitions. It is the perfect place to find original and innovative pieces, whilst supporting the emerging WA fashion industry.

So make sure you head on into the city this Saturday for the OPENING DAY (9-5pm) to check out everything HATCH has to offer.

 

To stay up-to-date with all the latest info as it hatches visit http://www.facebook.com/search/results.php?q&type=pages&init=quick&tas=0.21556127451066742#!/HATCHshop

 

Love PFF x

image: Stefan Gosatti Photography www.stefangosatti.com  Story By Tang dress

It is without a doubt that Melbourne Cup is one of the most fashionable events on the fashion calendar and after seeing and hearing all about the incredible looks that were included as part of the Perth Fashion Festival, there is no excuse as to why Perth should not be one of the most stylish cities around this Tuesday. We understand it’s a day to celebrate the racing, and the heroes on their horses, but who said it’s not another day to rock a gorgeous outfit!

When planning your perfect Melbourne Cup outfit, summer dresses with an elegant twist are the way to go for the ladies and a smart/casual suit for the gents. In having said that, there’s always room for experimentation, and remember the day of the Melbourne Cup is an opportunity to wear something fantastic and definitely a day where dressing down is just not an option. Taking inspiration from the Festival, hot looks are bright colours, platforms/wedges, a large envelope clutch and a bold fascinator.

image: Stefan Gosatti Photography www.stefangosatti.com Magdalena Velevska dress

A bold, 'spring', colourful dress is definately the way to get noticed this Cup Day! Aurelio Costarella, Little Gracie, Ae'lkemi, Paper Skye and Wheels & Dollbaby are just a few fabulous WA designers with a fantastic selection of Melbourne Cup outfits!

A stylish headpiece, whether it’s a hat, a fascinator or a fresh flower is something that should be considered to go alongside your perfect dress or outfit. Heels are a must, but remember to be careful if your day is going to be spent on the lawn – wedges and platforms are a great way to avoid having your heels stuck in the grass! Dressing up and celebrating the fashion and social element of the day is something that should be done by all, no matter where you’re at or where you’ll be heading.

Check out our gallery and pictures on our Facebook page for inspiration on what to wear!

Want to re-capture the shows from the 2011 Perth Fashion Festival?

 

 

Check us out on Fashion TV Australia http://www.ftv123.com/ yep we be rockin' the home page!

 

Check out our amazing homegrown talent as well as some big Australian names such as Yeojin Bae & Magdalena Velevska.

 

 

We thought it was only appropriate to celebrate the end of the 2011 Perth Fashion Festival with the top ten most memorable moments. A weeklong festival, jam packed with over 40 events, it’s hard to pick ten, but see below our top favourite picks! Which one was yours?

 

 

1) Nicole Trunfio:
Perth international supermodel Nicole Trunfio was the face of this year’s fashion festival, and this was something that will forever be remembered by PFF. Not only did she provide us with some fabulous images shot by the one and only Russell James for our campaign, but we were thrilled to have Nicole attend the festival at events STM Swimwear, Magdalena Velevska, Designer Capsule # 3, S2 and of course Wheels and Dollbaby’s 25th Anniversary presented by The West Australian. Check out the ‘What Nicole Wore’ album on our Facebook page to see Nicole wearing some of WA’s finest labels. http://www.facebook.com/media/set/?set=a.10150425220726995.423917.343134566994&type=1

2) Zsadar show at Fashion Paramount:
Number two of PFF’s top ten memorable moments is the Designer Capsule # 3 show featuring Zsadar. An event that was a theatrical persona full of innovative yet wearable men’s wear that blew the roof of Fashion Paramount, held at the WA Museum. A show that was dark, daring and represented Zsadar’s latest spring/summer 2012 collection was one we will always remember. See the video of Zsadars show on Vimeo: http://vimeo.com/29786774

3) VIP opening night Aurelio Costarella at C Restaurant:
What better way could open the Perth Fashion Festival week other than at Perth’s highest restaurant in the city – The C Restaurant. In a venue that is set amongst the stars, all guests were able to mix with Perth’s fashion elite and view Aurelio Costarella’s latest SS 11/12 collection. As the room was turning and the champagne was pouring, everyone was in ore with the evening and waiting in anticipation as to what the rest of the festival week had to bring. Followed by an exclusive after party at LouVe, this was one of the most miraculous nights in Perth Fashion Festival’s history.

4) Mel B attending the Perth Fashion Festival:
Who would have thought that one of the most isolated cities in the world, Perth, would have gained the attention of former Spice Girl, Mel B! Mel B attended PFF shows Yeojin Bae and Designer Capsule # 1, and she came looking fashionably fabulous wearing WA born label Wheels and Dollbaby. It was so nice to see Mel attend and support the WA fashion industry.

5) Wheels and Dollbaby’s 25th Anniversary presented by The West Australian:
Who could forget Wheels and Dollbaby’s 25th Anniversary held at His Majesty’s Theatre? A sensational performance showcasing Wheels and Dollbaby’s latest SS 11/12 collection as well as their previous archived favourite looks so celebrate the brands 25th birthday! The one and only Nicole Trunfio was part of the parade, as well as the drop dead gorgeous Tia Eckhardt. With over 1000 guests in attendance and a live band performance featuring Katy Steele from the well known band Little Birdy and Mark McEntee from the Divinyls, was an event that ranks as one of PFF’s top ten memorable moments in the festivals history.

6) S2: A runway show in the dark:
S2 got the public talking by doing an inspirational and diverse runway show in the dark! S2’s embodiment of individualism and architectural tailored SS 11/12 collection, shown amongst a rainforest like atmosphere brought a certain edge to the Fashion Paramount venue at the WA museum, and will forever be remembered as a work of art that was shown at the 2011 Perth Fashion Festival.

 

7) Reptiles on the Runway:
Because Student Runway isn’t exciting and innovative enough... Celine Bridge who was part of The Carton, decided to add reptiles to the runway! With moving snakes and live accessories as part of her SS 11/12 collection, brought something new to the PFF runway and with people squirming in their chairs, this moment is definitely one that is top in PFF’s countdown of memorable moments.

8) Magdalena Velevska:
Magdalena added an innovative touch not only to her collection but also to her runway show at Fashion Paramount. Featuring a cohesive collection full of stylish white pieces, with bright orange neon elements, were brought to life on the runway by black neon lighting featured in the centre of the runway.

 

9) International Model Search presented by Claremont Quarter:
The modelling competition that launched the career of PFF face of the festival, Nicole Trunfio came back for PFF 2011 and was a huge success. With hundreds of applicants, an incredible judging panel including the likes of Duane Gazi, Scout Director of New York Trump Models and the stunning Gail Elliot was a competition that winner Shanae Millar and PFF will not be forgetting anytime soon.

10) Outdoor Fashion Screens:
For the first time ever we put Perth Fashion Festival on the big screen! With three screens spread out across Perth including the Cultural Centre, Forrest Place and in the Northbridge Piazza, Perth Fashion Festival was everywhere to be seen. Featuring a mix of live streaming of events, fashion films, behind the scenes interviews and the highlights of our previous fashion festivals PFF was bursting on and off the runway.

For all images from the Perth Fashion Festival click on our Gallery, and to see videos including the runway shows, interviews and backstage footage hit up out Festival YouTube page: http://www.youtube.com/results?search_query=perth+fashion+festival+2011&aq=0&oq=perth+fash

 

If you have any comments feel free to email us at info@perthfashionfestival.com.au we'd love to hear from you!

Image: Stefan Gosatti www.stefangosatti.com

 

The VIP Opening Night Aurelio Costarella presented by The West Australian kick started the night of the festival with designs that featured divine pleating and beading, which certainly wowed the audience.

The remarkable venue that was platform to this show was the city’s own revolving eatery, the C restaurant in St Martin’s Tower. It definitely was a spectacular venue for the launch of Costarella’s spring-summer Illumina collection and not to mention the Perth Fashion Festival. The views from the top of the tower of the cityscape and twinkling night sky were mesmerising and this venue was a perfect backdrop to Costarella’s glittering, ultra-feminine designs. The atmosphere was further heightened by music by cabaret singer Julia Jenkins.

Costarella’s collection has been inspired by light, transulence and texture, his breathtaking collection featured intricate beadwork, draping of vintage fabrics, in an assortment of bright colours.

For more info visit: http://aureliocostarella.com.au/  

 

 image: Stefan Gosatti www.stefangosatti.com

 

The Perth Fashion Festival week made a fashionable start with the Myer Fashion Luncheon. Attended by over 400 people, this event was a glamorous luncheon, with first class food, refreshing glasses of sparkling wine and a new season fashion parade by Myer.

The runway presented the latest in Spring Summer fashion from Myer designers including Fleur Wood, Sonia by Sonia Rykiel, Karen Millen, Charlie Brown, Wayne Cooper and Aurelio Costarella.The designs were influenced by the upcoming spring racing season with models styled with bright and colourful shoes paired with floral dresses and A-line skirts.

The Myer parade including models such as Sonya Kukainis, Greta Chesterman, Paris Fontana and Gemma Bidstrup, which set the scene for what was to be an exciting 2011 Fashion Festival.

Other Myer designers that showcased their collections on the day included Kym Ellery, Yeojin Bae, Gabrielle Manning of Manning Cartell and Perth’s own Aurelio Costarella.

 

The luncheon definitely gave this year’s Perth Fashion Festival a glamorous start!

Wow what a whirlwind week of designers, models, celebrities, hair & make up, media, no sleep and most importantly some spectacular fashion shows!

 

Thanks to everyone who was part of the 2011 Perth Fashion Festival and a special thanks to our guests who travelled from overseas and over east to attend.

 

The PFF team are so proud and happy to be involved with such a fantastic event and feel that 2011 has delivered something unique and special to Perth and Western Australia.

 

2011 was a proud year for WA as we showcased WA designers on an international platform by shooting our campaign in the fashion capital of the world,  New York City, with renowned photographer Russell James and supermodel Nicole Trunfio.

 

2011 also marked the year in which we introduced our two new venues- the WA Museum and the Australia Post GPO Building. These new homes for Fashion Paramount and Fashion Central enabled Perth to see these 'hidden gems' and showcased and celebrated these historical landmarks.

 

The Festival opened with the ever-so-popular MYER Fashion Luncheon and then Opening Night with Aurelio Costarella at C Restaurant.

 

National designers Yeojin Bae, Magdalena Velevska and Camilla and Marc also participated in PFF this year alongside our standout stand alone shows by Story by Tang, Ae'lkemi and S2.

 

We also introduced our new Designer Capsule shows which showcased 3-4 designers in a smaller group show concept, which provided more opportunities to local designers.

 

The Perth Cultural Centre came alive this year with the introduction of the Restyle Campsite, the Outskirts Festival and a range of other cultural activities that activated the area. The addition of the three cinema screens in the Perth Cultural Centre, Northbridge Piazza and Forrest Place enabled the public to view live streamed runway events, designer interviews, fashion movies and more! Many people were spotted lounging in the bean bags in the PCC wetlands in the afternoon sunshine!

 

Forrest Place was back and HOTTER than ever in the GPO with parades such as; Wesley Quarter, Billie & Rose, Restyle and Betts Shoe Parade. The PFF International Model Search, presented by Claremont Quarter heated up Central as well as Nikon School's Fashion Photography classes which allowed students to shoot the runway!

 

But who will ever forget Wheels & Dollbaby's 25th birthday EXTRAVAGANZA! Nicole Trunfio opening the show, flaming red head Tiah Eckhart leading the model patrol, Katy Steele rocking out with Mark McEntee and his band and last but not least the amazing 'fire cracker' of a finish with gold confetti!

 

For the first time ever in PFF history nearly every ticketed show sold out- what an amazing achievement!

 

Last but certainly not least we could not do anything without the support of our wonderful partners & sponsors. In particular our Principal partners City of Perth, Department of Culture and the Arts and Eventscorp. Thanks for your ongoing support of the Perth Fashion Festival- without all of your support we would not be able to do what we love.

 

On behalf of the PFF 2011 team we would like to give a big THANK YOU to everyone involved (especially to our fearless project & show managers) and we look forward to an even brighter 2012!

 

Love PFF x

WHEELS AND DOLLBABY’S 25TH ANNIVERSARY PRESENTED BY THE WEST AUSTRALIAN

Fashion and glamour will meet theatre as Wheels & Dollbaby brings its signature style of sex, glamour and rock ‘n’ roll to one of Perth's most iconic and opulent venues for their 25th Anniversary.

Featuring live music and a spectacular runway show starring Perth's hottest models, this event will be an evening of decadence to remember. Wheel’s and Dollbaby is followed by some of Hollywood’s elite including Katy Perry, Kelly Osbourne, Blondie and Courtney Love and will be closing the 2011 Perth Fashion Festival.

The event will be held at ‘His Majesty’s Theatre’, which is currently home to the WA Ballet and WA Opera. Influenced by the 19th Century theatres of England and Europe, this venue is one of Perth’s premiere destinations for a first class show.

What a way to rejoice an amazing achievement of 25 fabulous years! Come and help us celebrate this amazing moment in Perth Fashion Festival history on Thursday, 27th September. We’ve already put this one in our diaries!

See you there!

Get your tickets for this amazing show at moshtix.com.au

Attention all fashion fanatics! Have you ever wanted to receive VIP treatment and sit FRONT ROW at an international fashion show?



Well now is your chance to go behind the scenes with Perth Fashion Festival’s ‘Be a Fashion Insider’ competition. Channel 7, Perth Now and The Sunday Times are giving you and a friend the chance to rub shoulders with Singapore’s fashion elite at the AUDI Fashion Festival in SINGAPORE!

Exclusive competition prizes include:

• 2 Return Business class flights to Singapore
• 5 nights’ accommodation at a luxury Singapore hotel
• Front row seats to the AUDI Singapore Fashion Festival opening night fashion show
• The ultimate fashion makeover for the show including a personal stylist and wardrobe, makeup and hair done
• VIP and backstage access to the show
• 2 VIP tickets to Perth Fashion Festival’s STM Swimwear show including access to the Fashion Bar
• And much more!

Stay tuned to Channel 7 where the five finalists will be announced each weeknight from Monday, September 12.

HOW TO ENTER....

For your chance to be the lucky winner simply jump onto http://www.perthnow.com.au/fun-games/be-a-fashion-insider-competition/story-e6frg473-1226128093507 and fill out the entry form for your chance to win!

Tell me what you want, what you really, really want…

Wanna ‘lil Spice in your life? Your wish is our command! We are super excited to announce that Former Spice Girl Mel B will be attending this year’s Perth Fashion Festival!! The soon-to-be new mum was just admitted into an L.A. hospital to give birth to her third child, but will touch down on Aussie soil before the Festival to film new episodes of X-Factor. Now’s the time to snap up tix to as many shows as possible to try to catch a glimpse of the Spicey star! White-hot WA fashion and international girl power all in one Festival? Zigga zay ahhh!



Tickets @ www.moshtix.com.au but hurry shows are selling out!

All the ladies in the Perth Fashion Festival office are so excited for Ae’lkemi’s standalone show at the 2011 Perth Fashion Festival! We love the label’s sexy sophistication and fine tailoring.




What are you doing on Saturday, 24th of September? We think you should organize a night out with the girls, attend Perth fashion darling’s first ever Perth standalone show and finish up sipping stylish cocktails at The Fashion Bar.

Get your tickets for the Ae’lkemi show at moshtix.com.au

 

 

Perth Fashion Festival is back with a bang, kicking off last week with the Calendar Launch held @ Perth 'hot spot' retail precinct 140. The launch of the limited edition calendar witnessed Perth's fashion elite join with the most coveted of Perth media identities to witness the unveiling of the 2011 Perth Fashion Festival calendar outlining what we have in store for this year…and oh what a year it is to be!

Guests were welcomed into the super cool, grunge/industrial style space adorne with cupcakes, lattes and bubbles of course! Our fabulous director of the Festival, Mariella Harvey-Hanrahan, Lord Mayor, Lisa Scaffidi and Executive Director of Eventscorp, David van Ooran kicked off the event with light speeches highlighting the importance of WA fashion and how the Festival plays an important role in promoting and nurturing young designers and the fashion culture of our great state.



The mid-morning launch featured a parade with looks styled by local-talent Teagan Sewell, featuring statement pieces by Festival '11 designers such as Aurelio Costarella, Wheels & Dollbaby, Ae'lkemi, Story By Tang, S2, Magdalena Velevska and Yeojin Bae. The event was a smashing success and is only a snippet of what’s in store for the week-long festival starting on the 21st of September'11.






Our PFF International Ambassador Russell James & Face for 2011 the amazing Nicole Trunfio


Stay tuned for the latest from the PFF Newsroom but in the meantime, I hear tickets are flying out the door so get in quick before they all sell out...

Tickets available HERE.

A big thanks again to our fabulous sponsors of the Calendar Launch- 140, L'Oreal Professionnel, Bunkers, Silvana, Baci, MAC, KURV and Perth Luxury Cupcakes. Another big thank you to Department of Culture and the Arts, City of Perth and Eventscorp for their ongoing support of the Festival.

its back......

Perth Fashion Festival, in conjunction with Claremont Quarter, is back on the hunt for the NEXT BIG THING!

So if YOU think you could be the next Nicole Trunfio, Gemma Ward, Amy Finlayson....(I think you get the picture- Perth breeds the hottest models!) then come along to the heats at Claremont Quarter.

Strut your stuff down the runway in front of esteemed judges including; 80’s supermodel and designer of  Little Joe Woman Gail Elliot, Perth Fashionista and retailer Zara Bryson, Fashion Editor of the STM Claire Davies and Mariella Harvey-Hanrahan the Director of Perth Fashion Festival. 

IMPORTANT STUFF

HEATS
Thursday 8 September: 4.30pm, 5.30pm, 6.30pm, 7.30pm
Saturday 10 September: Heats held at 10.30am, 11.30am, 12.30pm, 1.30pm, 2.30pm

LOCATION
Claremont Quarter
Level 2, 23 Saint Quentins Ave, Claremont (opposite
David Jones) – Claremont Quarter offers the first
three hours of parking free, for further details please
log onto www.claremontquarter.com.au

BRING
Registration form (download here) with two photos- one up-close and one full-length

WEAR
White shirt and blue jeans (ladies- lipgloss and mascara only!)

So... what could you win, aside from potentially a booming model career?

The winner of the International Model Search will receive prizes including; the chance to walk in a 2011 Festival event at Fashion Paramount, a photo shoot from Mira valued at $2,000, a one-year contract with Perth model agency Scene mentored by Anthony Harden, as well as an editorial photo shoot with the STM. 

Claremont Quarter is also styling up the winner with a $500 voucher to Claremont Quarter to use at any of their fabulous stores. The winner will also have the opportunity to be seen by world renowned agency Trump Models New York PLUS receive a $500 voucher from Zara Bryson so you can look stunning in your new role as a budding model!

For any further information visit www.claremontquarter.com.au or contact Perth Fashion Festival on 08 9463 7777.

Thirteen of Western Australia’s top designers will take to the runway at this year’s Perth Fashion Festival (PFF) 2011 WA Designer Collections showcase on Saturday 24 September.

Featuring some of the State’s most exciting, established and emerging fashion and accessories design talent, WA Designer Collections will appeal to fashion followers of all tastes.

“We’re delighted that WA Designer Collections is returning for its fourth consecutive year thanks to Department of Culture and the Arts,” PFF Director Mariella Harvey- Hanrahan said.

“This show is always one of the most popular in the PFF program and is a true celebration of the amazing pool of design talent we have in Western Australia,” Ms Harvey- Hanrahan added.

Participating designers include:

Breathless garments pay homage to the 1950’s silhouette in elegantly cut dresses, dress coats, boleros and full crinoline skirts.

Catini Designs’ creator Catherine Mancini will showcase her debut collection at this year’s Festival and has already been slated as ‘one to watch’ on the Perth fashion scene.

Daniella Caputi has continued to go from strength-to-strength since establishing her career in 2009. In 2010 Danielle won the StyleAid Absolut Creative Award and has showed at both L’Oreal Melbourne Fashion Festival and Rosemount Australia Fashion Week.

Elissa Coleman will make her debut on the runway at PFF 2011. Her style is a combination of resort wear and summer pieces with a bold, feminine look.

Empire Rose has attracted a strong cult following through premium boutique stockists in Australia and New Zealand. Designer Kathryn Cizeika draws on her Eastern European heritage as the inspiration for her beautiful designs.

Fenella Peacock – since launching her eponymous label, Fenella has received widespread acclaim. This is sure to continue with her Spring Summer 11/12 line at PFF 2011.

Garth Cook will exclusively preview a never-before-seen Resort collection at this year’s Festival.

Liz Davenport – a stalwart of the WA fashion industry, Liz will be back from the UK and ready to wow local crowds once again.

Megan Salmon will hit the runway with her Upstream by Megan Salmon range – an affordable line that combines Megan’s original prints with her handcrafted detailing.

Nikki Loueza’s boutique in King Street comprises a range of basic and directional pieces which encourage individual style and translate effortlessly into wearable collections. Quality fabrics, layering and versatility are all signatures of the brand.

Pinchandspoon launched its Petite children’s wear range this year after multiple requests from customers to create pieces for the “little people” in their lives. PFF will see the Petite range make its debut on the catwalk alongside Pinchspoon’s Spring Summer line.

Tindale will debut her collection Forgotten Beauty this year after winning the prestigious 2011 StyleAid Absolut Creative Award.

Totomoto was recently part of an exhibition in New York aimed at putting Australian fashion even further on America’s radar. Cynthia Ellis’ collections, renowned as jewellery that is “romantic, bold and a little bit wild”, were showcased at the Australian consulate in New York along with other local talent.

WA Designer Collections will be held at PFF’s sophisticated new home for Fashion Paramount – Hackett Hall at the Western Australian Museum.

Perth Fashion Festival will be held from 21-27 September 2011.

IMAGE: Nikki Loueza

Perth Fashion Festival (PFF) today confirmed one of Australia’s most coveted designers Yeojin Bae will show her Summer 2011/12 collection, Premiere at the 13th annual Festival on 22 September 2011.

Her collection will be the first to show at the new-look Fashion Paramount and will mark the designer’s first runway show in Western Australia.

Having amassed a worldwide cult following and stocked in some of the world’s most desired shopping destinations including Barney’s New York, Matches in London and Harvey Nichol’s in Dubai, Yeojin will make her Perth debut at PFF’s sophisticated new home – Hackett Hall at the Western Australian Museum.

“I am thrilled to be opening Perth Fashion Festival’s Fashion Paramount shows with my Summer 2011 collection ‘Premiere’. This will be my debut runway in Perth and I look forward to showing my collection of sophisticated and feminine daywear to cocktail pieces,” Yeojin said.

PFF Director Mariella Harvey-Hanrahan said she was thrilled Yeojin had chosen to show her Summer 2011/12 collection at Perth Fashion Festival.

“Yeojin is a cult status label and a big name in the Australian fashion industry and we’re delighted that she will be the opening show at Fashion Paramount!”

“Yeojin’s decision to show at PFF confirms that our Festival is being noticed by all the right people.

It’s encouraging that Eastern States-based designers want to show at PFF – it evens things out with so many Western Australian designers showing at fashion events like Rosemount Australia Fashion Week,” Ms Harvey Hanrahan said.

Premiere will showcase Yeojin’s signature style – an edgy elegance with razor sharp tailoring. The collection features necklines decorated with mesh fabric, sequined pieces that hug the body in an array of sleek silks.

In a fashion-forward and unprecedented move for an Australian fashion event, New York City, the fashion capital of the world, was the location of Perth Fashion Festival’s (PFF) 2011 campaign shoot.

A PFF contingent headed to the ‘Big Apple’ armed with suitcases full of WA designer garments for the edgy campaign photo-shoot shot by famed NY-based, Western Australian fashion photographer and PFF Ambassador Russell James.

Featuring some of Western Australia’s most exciting established and up-and-coming fashion design talent including Costarella, Ellery, Flannel, Wheels & Dollbaby, Pinchandspoon, S2, Paper Skye, Little Gracie, Morrison and Poppy Lissiman, the move is sure to draw further attention to WA’s strong creative fashion scene.

Produced by PFF’s Designer Liaison Jacqui Brown and Director Mariella Harvey-Hanrahan, the 2011 creative will be strikingly different to that of recent PFF campaigns.

“This shoot is the perfect lead-in to what's shaping up to be our most exciting Festival ever,” said Ms Harvey-Hanrahan.

“We wanted to deliver a campaign that demonstrates the sophisticated, edgy fashion talent that we harbour here in WA. This campaign considers what is happening domestically but will also transcend global markets.

“The unique combination of sophistication, edge, strength and darkness in creative fashion design all work together to deliver a campaign that really illustrates how exciting our market is and what the 2011 Festival will have to offer. The fact that WA designers, stylists, and the uber-talented Russell James shot the campaign in a fashion mecca like New York only adds another dimension of intrigue and interest - this is one campaign that really will impress and excite,” added Ms Harvey-Hanrahan.

Commenting on the campaign, photographer Russell James said: “It was terrific to photograph WA designer collections in New York, a capital city for the fashion industry. It clarified to me that Western Australian designers really are holding their own and have unlimited potential for the international fashion market.”

A pivotal moment in the history of the Festival, the campaign is projected to take PFF to exciting new levels and will create international attention for participating designers.

PFF Director Mariella Harvey-Hanrahan confirmed that the decision to shoot the campaign in New York was in support of the Festival’s mandate to develop opportunities domestically and beyond for local designers and creative talent to ensure sustainability of our fashion industry and an ever-evolving Festival. “Our aim with the 2011 campaign is to establish key international relationships for PFF and give designers an entry into new and exciting markets, as well as highlighting the Festival as a key event in the international fashion calendar,” Ms Harvey-Hanrahan said.

“As we demonstrated recently at the Singapore Fashion Festival, we are committed to providing opportunities for growth and identifying international methods for showcasing the amazing design talent we have here in Western Australia.”

“Our latest campaign will continue to promote home-grown talent to an international audience and is testament to our vision in harnessing a global appeal for PFF. This year’s Festival is shaping up to be a spectacular one!” added Ms Harvey-Hanrahan.

The 2011 campaign will be unveiled in coming weeks.

The Vivienne Westwood MAN show reminded all of the big evenet that will be happening in London in the summer of 2012: the olympics.

The Olympic flame, a gathering of gold medals and dance of Grecian olympiads appeared as prints on t-shirts while models heads were adorned with laurel wreaths. Pin-stripes and plaid patterns(staple Westwood signatory themes) appeared on shorts, three-piece suits and shirts.

Sandals, patent red penny loafers and tone-toned lace-ups appreaed on feet as did slip-on flats with bows and the Westwood take on the Grecian ballet slipper.

The Vivienne Westwood MAN show reminded all of the big evenet that will be happening in London in the summer of 2012: the olympics.

The Olympic flame, a gathering of gold medals and dance of Grecian olympiads appeared as prints on t-shirts while models heads were adorned with laurel wreaths. Pin-stripes and plaid patterns(staple Westwood signatory themes) appeared on shorts, three-piece suits and shirts.

Sandals, patent red penny loafers and tone-toned lace-ups appreaed on feet as did slip-on flats with bows and the Westwood take on the Grecian ballet slipper.

Fashion can be fabulous and doesn’t have to be expensive.

Perth Fashion Festival has partnered with ten Perth fashion bloggers and seven charity organisations to show how even the most frugal of fashionistas can get that runway worthy look!

Ten fashion bloggers will buy nothing new for the month of August and will post daily looks on their blogs.

30 Days of Restyle features; Vintage Valley, Gin in a Teacup, Bonnie Friday, Love thy Muse, Blonde Suburbia, Hug Sized, Peanut Moonbeam Knickers, Le Fanciulle, Sass & Spice and Love from Shell.

Check out their campaign pics and blog links on the PFF Restyle website link: www.perthfashionfestival.com.au/Restyle

Follow us and 30 Days Of Restyle on Twitter: @PerthFashFest | #30DaysOfRestyle

A chronicle exploring the daily trials of a girl with too many clothes but nothing to wear. Written by her kitten Maebe, to help her decide what to wear when she feels as though she has nothing.

www.peanutmoonbeamknickers.blogspot.com

We're Trish & Steph, two (nearly) 22 year old medical students. We started our blog Le Fanciulle ("the young lasses") in mid 2010 and it documents our fashion projects, DIYs, outfits, local events, travel & anything else we want to share with the world.

My name is Ally Moschini, I am 25, and my blog is Vintage Valley, I have been blogging for over two years and mainly feature vintage fashion and snippets from my coffee, crafting and pie filled life.

www.thevintagevalley.blogspot.com

  

Heidy, 28, My blog is called Lovethymuse which I started in mid 2010 whilst living abroad. My blog is about my everyday musings through my travels and life in Perth.

www.lovethymuse.com

Lisa, 21, my blog is called Hug-sized, I've been running it for three years. I focus on fashion, photography, personal style, local events and anything else that inspires me or catches my eye!

www.hugsized.blogspot.com

My name is Rachelle (also known as Shell), I'm 22 years old and my blog Love From is my outlet to discuss all things style and beauty, with snippets of life in between.

www.lovefromshell.blogspot.com

I'm Kim, 21 I run the blog Blonde Suburbia. It covers anything from fashion festivals to music festivals; it's a never-ending wish list with the odd outfit post & interview.

www.blondesuburbia.net

My name's Tara, I'm a 23 year old Perth girl and I've been writing my blog Gin in a Teacup for just over four years. I write about my life, music I'm digging, my style and my fashion inspiration, so there's a lot of vintage inspiration on my blog.

www.gininateacup.com

I’m Sharon, I'm old enough to remember cassette tapes and video players. Sass & Spice is my personal and lifestyle blog about being a mother, shopaholic, and fashion enthusiast.

www.sassandspice.com

Bonnie Doran, 20, I have been writing my blog, Bonnie Friday, for around 3 years now and have documented everything from my personal style to New York Fashion Week in 2011!

www.bonniefridayblog.com

 

Lotterywest runs the Western Australian State lottery which raises money for hospitals, arts, sport & thousands of community groups. 

www.lotterywest.wa.gov.au/

Vinnies caters for all ages; and shoppers who visit any of the stores will be welcomed by a clean and bright shopping experience, where they will be able to purchase pre-loved clothing at a very reasonable price.

www.vinnies.org.au/

Anglicare WA supports people, families and their communities to cope with the challenges of life by building their resilience and capacity. We assist people with relationship issues, financial problems, and housing difficulties. Ultimately, we want our clients to thrive in today’s society.

www.anglicare.org.au/

 

Good Samaritan Industries, through its op-shops and online store provides an effective recycling opportunity for more than 3.8 million kilograms of goods that might otherwise have ended up in landfill.

www.goodsamaritan.com.au/

 

Australian Red Cross has 163 stores across Australia. We stock top quality recycled fashion and home-wares for discerning bargain hunters with an eye for style and a heart for the planet.

www.redcross.org.au/

 

Founded in Australia in 1919, Save the Children has developed programs for Australian children since the 1950’s. The organisation’s education, health and wellbeing, and protection programs aim to brighten the outlook for many Australian children.

www.savethechildren.org.au/

Salvos Stores recycles pre-loved clothing, accessories and more. Find good quality vintage or one off items to add to your wardrobe. With 48 Salvos Stores in WA, there’s a store near you.

www.salvosstores.com.au

Drug ARM WA is a not-for-profit, faith based organisation operating from a Christian heritage. We have served the community of Perth for over 100 years and provide much needed support services to people affected by alcohol and drugs – young people, adults, their families and communities. Since 2007 we have also operated a youth bail program for young people on supervised bail.

www.drugarm.com.au/