This year’s 2011 WA Fashion Award winners are in for a fashionable treat! This year, winners will be taking home more than just an award winning title such as ‘Most Innovative Designer of the Year’ or ‘STM Best Dressed Boutique’, they will also be awarded with a one-off, uniquely designed, WAFA Perl’eco Medallion! Lauren Hayness, the face of Perl’eco by Atlas Sea Pearls features in the eye-catching images, shot by PFF’s International Ambassador and famed photographer, Russell James. 

The 2011 WA Fashion Awards is the most exclusive event on the WA fashion calendar. With its tight guest list full of designers, models, media and other creatives of the WA fashion industry,  the crowd will applaud and congratulate the WA Fashion Award winners. This event will recognise the significant efforts and major accomplishments of the fashion industry over the past year, leaving guests and fashion followers feeling inspired, and ready to embrace and embark upon the possibilities for an even more fashionable 2012.

Nominees for the 2011 WA Fashion Awards are:

Most Innovative Designer Award

Nominees are: FLANNEL/ AE’LKEMI/ ONE FELL SWOOP

Lauren Wood Designer for Tomorrow Award

Nominees are: Little Gracie/ Zhivago/ Ange Lang

Newmont Fine Details Award

Nominees are: Totomoto/ pinchandspoon/ Harper Jewellery

World Wide Printing Morley Creative Edge Award

Nominees are: Marie Cain/ Pip McManus/ Hannah McGrath

Betts Best Fashion Blogger (NEW!) Award

Nominees are: Style Voyeur/ Bonnie Friday/ Dropstitch

STM Best Dressed Boutique Award

Nominees are: Wasteland/ Zara Bryson/ S2

Perl'eco Hot New Talent Award

Nominees are: Stef Roberts (Vivien's)/ Sarah Tilekke (Vivien's)/ Georgia Herbert (Chadwick's)/ Gabrielle Sullivan (Chadwick's)/ Morgana Powell (Scene)/ Paige S (Scene)

Hawaiian Photographic Model of the Year Award

Nominees are: Rosie Tupper (Vivien's)/ Emily Green (Vivien's)/ Holly Caiulo (Chadwick's)/ Caris Tiivel (Chadwick's)/ Jessi Moloney (Scene)/ Jonathan Woodward (Scene) 

Mercedes Benz Runway Model of the Year Award 

Nominees are: Sarah Kate (Vivien's)/ Sally Paten (Vivien's)/ Holly Caiulo (Chadwick's)/ Fiona Thomas (Chadwick's)/ Evelyn Leckie (Scene)/ Bec Jones (Scene)

Plus CONGRATULATIONS to our Student Runway Winners of 2011, of which 3 will be selected to take part in The Carton- Carillon City's design incubator (announced at the WA Fashion Awards)! Student Runway award winners are;  Jessica Hogg, Samuel Donaldson, Veronica Parish, Nicole Marrington, Gemma McCarthy and Rachel Motteram.